A marketing strategy is a clear explanation of how you’re going to get there, not where or what there is. An effective marketing strategy is a concise explanation of your stated plan of execution to reach your objectives To become the market leader is not a strategy – it’s an objective. To serve our customers with honor and dignity is not a strategy – it’s mission. To double the number of new customers is not a strategy – it’s a goal. Goals and missions and objectives are nice, but how you plan to achieve them – otherwise known as strategy paired with a logical set of tactics – is the surest route to victory. To become a market leader you may find that an effective strategy is to carve out one very narrow market niche and dominate it. To serve your customers with honor and dignity you may find that an effective marketing strategy starts somewhere in your hiring process. To double the number of new customers you may find that an effective marketing strategy is to build a formal network of strategic referral partners.
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