Top 3 Powerful Facebook Ad targetting strategies

With roughly 2.85 billion monthly active users on Facebook, you can bet that a huge chunk of your target audience already has a Facebook account.

Then why let this golden opportunity slip out of your hands?

Here are the top 3 strategies that can help you target the relevant audience with Facebook Ads.

If you want to know how to sell more, then you better know why customers buy.

-Steve Ferrante

To know why your customers buy what they buy, closely analyze the Purchasing Behaviour among Facebook users. As creepy as it may sound, this strategy is the key to designing effective Facebook ads. Initially, Facebook was seen as a fun place to visit, chat and network with little commercial purpose or potential. However, this perspective changed in early 2013 when Facebook entered into partnerships with data brokers such as Epsilon, Acxiom, and Datalogix. After this, Facebook probably knew a whole lot more than it did about its users earlier. From the games played by the users to the aimless internet browsing, Facebook had an eye on everything.

This change in perspective, provided an opportunity to the advertisers to obtain data that was beyond their CRM Database and employ this newly obtained information to design effective advertisement strategies. The information obtained from Facebook helped the advertisers to prepare content that was specially designed for a particular segment of Facebook users.

Life is all about the sequence of events!

Certain types of businesses target a particular type of audience. Targeting users that are experiencing certain major life events can help in improving the effectiveness of your Facebook ads. For example, campaigns and advertisements related to a Catering/Photography/Decoration business will be most effective when directed towards an audience that is already engaged.

Since people tend to post these major life events online, Facebook makes it possible to identify almost every major conceivable life event experienced by the users.

Allow your competitors to push you to achieve more

Targetting your competitors' fans using audience insights is a wonderful way of understanding the methods that you can use to target your potential customers and followers. Use these insights to know who you are competing with on Facebook and what does your target audience engage with the most.

Use the Audience Insights dashboard on Facebook to create an audience that matches your target audience persona. You can use the basic targeting options like age, marital status, gender, location, education, etc to create a new audience based on these demographic insights.

To know more about how you can optimize your Facebook Ads, contact Grow More Marketing to book a free consultation by a team of highly qualified and experienced professionals.

How to get more customers through Pay Per Click Ads

Marketing is a process of customer satisfaction by offering something better than your competitors. It involves the idea of satisfying your client and their needs with the product or service you are offering. The term ‘marketing’ cannot be comprehensively defined as it is highly influenced by the prevailing trends and conditions at a given point in time.

During the present age of the internet, identifying and reaching the probable target audience has become one of the most important aspects of marketing. During unpredictable situations, like the current pandemic, a strategy that can succor businesses to connect with their target audience is digital marketing.

Going digital is no more a choice but rather a necessity. While communication became difficult during the pandemic, it became necessary for almost all industries to adopt an online marketing approach for their businesses. With this ‘new normal,’ the marketing industry experienced a lot of novel threats and opportunities. With digital media, your business can now reach out to millions of people within a few minutes through digital marketing. Real-time scenarios make it a lot easier to watch your client base grow in a short span of time while connecting with new potential customers online. With the rise of dependency on the internet and with its continuously increasing usage, delivering the right message to the right audience at the right time has become relatively simple.

For implementing an effective Digital Marketing plan, a sound knowledge of the various components of Digital Marketing like Content Marketing, E-mail Marketing, Mobile Marketing, Paid Search, Search Engine Optimization, etc. is a must. Let’s talk about one of the most effective types of Paid search for example.

Paid search increases the search engine visibility by showing your ads to the customers who are actively searching for the keywords you have selected. By using a type of Paid search- Pay Per Click (PPC) mechanism, you can reach your target audiences in a hassle-free and budget-friendly manner. Pay Per Click is a common advertising model that almost all search engines, OTT platforms, and social media applications use. The effectiveness and power of PPC can be gauged through the fact that through this feature alone, Google has managed to increase its revenue from advertising by around 16% since the last year. This is because PPC is a cost-effective feature that can increase your ROI and help you get ahead of your competitors by increasing your advertisement's conversion rate.

PPC mechanism is a powerful tool that simplifies the process of reaching the target audience while aligning website traffic drivers. With PPC, targeting an audience that is not aware of your brand becomes a cakewalk within your set budget of expense. And the best part of the entire process is that you can edit your content while still running and add new features as and when the trend changes. PPC features that make it user-friendly include signing in for newsletters, entering giveaways, providing knowledge of the latest offers, and downloading applications.

To know more about how you can use the Pay Per Click mechanism for your business, reach out to us at contact@growmoremarketing.com for a 30 minutes free consultation.