Are your customers in an emotional ‘relationship’ with you?

Cambridge dictionary describes branding as “the act of giving a company a particular design or symbol to advertise its products and services.” However, the meaning of the word ‘branding’ today, is not just limited to visual aesthetics like logo, name, design, etc. Over the years, the term ‘branding’ has acquired a myriad of meanings and connotations that reveal that it is a perpetual process of establishing an identity in the stakeholder’s minds. It won’t be wrong to say that branding is one of the most effective business strategies in today’s business world that moves beyond visual identity.

Emotional Branding

Emotional Branding can be understood as a practice of building brands that can appeal directly to the emotional state, needs, and aspirations of the consumer. Various corporations

use Emotional Branding to build a deep intrinsic relationship with their stakeholders and create an identity in their minds which evokes emotions such as nostalgia, love, companionship, or any other feeling of bonding.

Because “emotions are energy in motion”

A star-clad advertisement policy with a perfect amalgamation of affordable price is what 'Lux' chose to establish itself as an 'Emotive Brand.' Lux is one of the 'Power Brands' of Hindustan Unilever Ltd.’s varied portfolio. It was launched in 1916 as a block of laundry soap in the USA and entered the Indian market in 1929. Its purchase decision by customers is based on emotions- the desire to look as beautiful as their favorite stars. Moreover, the low-price strategy has helped 'Lux' to become a household name, making it a market leader in the Soap Industry in India, Brazil, Thailand, and South Asia.

Why you need Emotional Branding?

Emotional branding is critical in marketing products and services as it directly impacts the process of choice and decision-making for an individual, making it one of the best business strategies in today’s competitive world. When coupled with other business strategies, Emotional Branding has the power to create a loyal customer base that wants to re-experience the feelings invoked by your business, hence, initiating the growth of demand for your product/service in the market.

Digital Marketing and Emotional Branding

With the advent of technology, connecting with customers has become a lot easier. Through social media and other online platforms, businesses can now initiate two-way communications with their existing and potential customers instantly. A robust digital marketing strategy consisting of interactive and informative content can help your business grow more and create a loyal customer base for your brand.

So, if now you are convinced about the power of emotional branding, it is the perfect time to take the first step towards it. Through Digital Marketing strategies, you can take your business to the next level and connect with your existing and potential client base like never before while creating a brand that has a special place in the hearts of your stakeholders.

How to get more customers through Pay Per Click Ads

Marketing is a process of customer satisfaction by offering something better than your competitors. It involves the idea of satisfying your client and their needs with the product or service you are offering. The term ‘marketing’ cannot be comprehensively defined as it is highly influenced by the prevailing trends and conditions at a given point in time.

During the present age of the internet, identifying and reaching the probable target audience has become one of the most important aspects of marketing. During unpredictable situations, like the current pandemic, a strategy that can succor businesses to connect with their target audience is digital marketing.

Going digital is no more a choice but rather a necessity. While communication became difficult during the pandemic, it became necessary for almost all industries to adopt an online marketing approach for their businesses. With this ‘new normal,’ the marketing industry experienced a lot of novel threats and opportunities. With digital media, your business can now reach out to millions of people within a few minutes through digital marketing. Real-time scenarios make it a lot easier to watch your client base grow in a short span of time while connecting with new potential customers online. With the rise of dependency on the internet and with its continuously increasing usage, delivering the right message to the right audience at the right time has become relatively simple.

For implementing an effective Digital Marketing plan, a sound knowledge of the various components of Digital Marketing like Content Marketing, E-mail Marketing, Mobile Marketing, Paid Search, Search Engine Optimization, etc. is a must. Let’s talk about one of the most effective types of Paid search for example.

Paid search increases the search engine visibility by showing your ads to the customers who are actively searching for the keywords you have selected. By using a type of Paid search- Pay Per Click (PPC) mechanism, you can reach your target audiences in a hassle-free and budget-friendly manner. Pay Per Click is a common advertising model that almost all search engines, OTT platforms, and social media applications use. The effectiveness and power of PPC can be gauged through the fact that through this feature alone, Google has managed to increase its revenue from advertising by around 16% since the last year. This is because PPC is a cost-effective feature that can increase your ROI and help you get ahead of your competitors by increasing your advertisement's conversion rate.

PPC mechanism is a powerful tool that simplifies the process of reaching the target audience while aligning website traffic drivers. With PPC, targeting an audience that is not aware of your brand becomes a cakewalk within your set budget of expense. And the best part of the entire process is that you can edit your content while still running and add new features as and when the trend changes. PPC features that make it user-friendly include signing in for newsletters, entering giveaways, providing knowledge of the latest offers, and downloading applications.

To know more about how you can use the Pay Per Click mechanism for your business, reach out to us at contact@growmoremarketing.com for a 30 minutes free consultation.